Cosmetic Surgery Video Marketing
With the field of medical care proving to have vigorous competition, cosmetic surgeons are under increasing pressure to diversify and increase the services that they offer such as making a cosmetic surgery video. This is because a doctor has to provide some incentive, whether it is his skills or experience, to a prospective patient to select his services. Without an effective marketing strategy, potential clients and potential money may well go straight to many of his many rivals in the same industry who are bidding for the same target audience. In today’s difficult economic environment, even a well established track record and proven skills are not sufficient to guarantee success. An essential ingredient for a thriving practice is a well crafted, disciplined and sound marketing plan.
Online video sites are a good way to gain high visibility and by gaining a large viewership following you can drive traffic to your site. As such, online videos are a major platform for online marketing. This has created a new discipline, often referred to as Social Media Marketing. The potent combination of cosmetic surgery video and blogging creates an unparalled opportunity to reach out to potential patients at various levels by offering communication through audio, visually, or via the written word. This needs to be combined with an attractive and well laid out website. Video sites like YouTube and MySpace are used by millions of viewers and best of all, they are both free to use. Online videos are inexpensive to produce and give cosmetic surgeons a chance to reach out to millions thereby providing a highly attractive Return on Marketing Investment.
The cosmetic surgery video is essentially a straight forward commercial where surgeons explain what services they offer and why prospective patients should select them. The intention is to engage the attention of your audience and drive traffic to your website. The key issue is to gather a large following who will then generate a buzz by word of mouth. Make sure that there are explicit instructions on finding your website making it easy for your prospects to find you.
Having an attractive and informative website while getting prospects to find it, are critical to the success of any online strategy. A proven SEO strategy is required so that your website appears near the top of all Google, MSN or Yahoo searches without needing to waste money on sponsored ads. It is also a good idea to put out well crafted videos of testimonials from patients. I cannot think of a better way of gaining credibility and commanding attention
Finally be a proactive blogger and blog well and often. Do the correct thing by incorporating links to Social Bookmarking sites like Delicious and Digg and allows users that like the article to submit it to all of these important sites. Finally make it easy and convenient for interested people to subscribe to your blog and ensure adequate distribution by using Google FeedBurner and other RSS services. As you can see, cosmetic surgeons need to apply the same online marketing skills that seasoned marketers employ in marketing other kinds of services and they can do this by creating a cosmetic surgery video.
The internet is the most powerful vessel for human communication these days. To run a business, it is imperative that you take advantage of the internet to reach a wide array of consumers. If you’re running a business and want to see it prosper, then I recommend producing video for online distribution.