American Heart Association – Charlotte Heart Walk 2012

American Heart Association Video for the Charlotte Heart Walk

american heart association video

When the American Heart Association contacts you personally to create a video documenting one of their biggest events, you get pretty excited. Well this was no exception…

The American Heart Association was an absolute pleasure to work with. Couldn’t be happier with the relationship I’ve developed with them. I highly recommend their company and mission statement to all those interested in what they have to offer.

The Charlotte Heart Walk is an event held by the American Heart Association to raise awareness for heart disease. Their motto/slogan is “my heart, my life.” They’re encouraging and empowering people to take control of their life with both diet and exercise.

Although we had almost no time to setup shots and interview the corporate leaders, it was still a phenomenal experience to be a part of and I think the video turned out pretty good, although my contacts at the American Heart Association loved it, and really it’s all about the client.

I enjoyed seeing all the people who had survived heart disease their in full force, and also the courage of the people who had lost loved ones, out there supporting the cause and raising awareness. The children in the red capes are living with heart disease, the capes represent that they’re superheroes.

I shot the video using the Canon 5D Mark II as my main camera with 2 GoPro’s to capture additional b-roll in 60fps for the slow motion shots. I used a plugin called Twixtor to slow down the footage.

If you liked this video and are possibly interested in hiring us to make a video for you. Go ahead and use the contact form, it only takes a second and I’ll get right back to you.

Contact Us

Thanks so much to the American Heart Association and everyone involved.