*First off I just want to say that while my business is currently focused on video production, I am merging with a web designer to form a small marketing company. He is an SEO (search engine optimization) whiz and I have taken an extreme interest in the process as well as the powerful effects it can have on any sized business. If you’re interested in hiring us for seo services please use the contact form. Also when I say google search, I mean any search engine but google is by far the most used, and best, so I’ll use it as my standard.
Here’s a small introduction (in my own words) for those of you not familiar with the term “search engine optimization.” SEO is the process of increasing your ranking in the search results pages of search engines like Google, Yahoo and Bing, for specific keywords based on your websites market of interest. Put simply, if a person needs a dentist in charlotte nc. They will google “dentist Charlotte NC.” Now if you are dentist in Charlotte, your website might come up on the 7th page. SEO is the process of getting your website listed on the first page (preferably number one).
There is a massive amount of people doing google searches for everything from restaurants to replacement shoelaces, therefore having and maintaining a website is one of the most important investments in marketing your business. However 93% of people never click past the first page of a google search. What that means is, if you’re not on the first page, then no one can find your website, except for people that you personally give the link to. You can run online ad campaigns and these can be decent investments but they are on a much, much smaller scale. Being on the first page of your relative google search is the same as spending hundreds of thousands of dollars per year in ad campaigns.
Just so you can see actually how many people are using google searches to find businesses just like yours I want you to do this. Use google’s keyword tool to see how many searches there are for exactly your business in your location each month. For this article I’m using dentist as an example and I found that there are 9,800 searches for a dentist in Charlotte NC each month. If you’re on the first page of that search result, then you have access to 93% of that or 9,114 new customers every single month. That’s 109,368 potential new customers a year. I gave you the link so you could see for yourself because it’s difficult to believe, even for myself, but it’s true.
That kind of access to an untapped resource of potential clients is nothing short of amazing. Can you imagine the amount of business that would be walking through your door, or calling your phone if you were on the first page? Let alone the top 3 results. The increase in revenue would be huge.
Now let me share something with you. There’s no secret to SEO that only huge companies with huge marketing budgets or highly trained specialists know. SEO is an ongoing, tedious and time consuming process, but if you devote enough time and energy, you can reach the top result. Actually let me rephrase, if you devote more time and energy than the other businesses with the same keywords than you can reach the number one result, without question. See how it works is, SEO is an ongoing process, meaning you have to keep doing it. Let’s say you hire someone to do SEO and he/she gets you the number one ranking so you stop. But the business below you in the results keeps doing it steadily. Well they’ll eventually leapfrog you, and so will every business with your same search keywords that does it continuously. SEO is ongoing and I’ll tell you why.
The way search engines like google rank websites is… First off backlinks. Backlinks are links to your website, from other websites. Now before you go thinking you can post a thousand links to your website on Facebook or something there’s a catch. Not all backlinks count the same. See a backlink on a highly relevant site is worth way more than a backlink on an unrelated site. So if you’re a dentist, a backlink on say a tennis site counts for next to nothing, but a backlink from the dentists of America association counts for a while lot. So it’s quality as well as quantity. This is one of the main ways SEO is calculated by search engines, but before you start thinking you can do it yourself, you should know that there are many different variables apart from backlinks that go in to the results ranking. There’s article submissions, meta-tagging and link wheels to name a few. Also the algorithm that search engines use is forever changing, that’s why you have to hire a specialist to get the job done right. The reason I’m writing this article is not only because of the SEO that our marketing company does, but also because uploading videos to your website is one of the easiest and best ways to increase your search ranking. Google loves the fact that you’re constantly producing relevant content and it factors that in to your relevanceranking.
But my point is, you can reach the first page if you invest the money into SEO. In this instance time=money. Invest the money for the SEO persons time, and you can reach the first page, but you have to keep doing it. That’s why SEO contracts are long-term. A typical SEO contract starts at 6 months. One because it takes that long to see results, and 2 because it’s a continuous, ongoing process to get a first page ranking, and then to maintain that ranking and continue to climb to the number one result. I won’t sugarcoat it, it isn’t cheap, but the return you’ll see makes it an incredibly worthwhile investment.
Small to mid-sized business owners are beginning to understand the importance of SEO, because of the power of google. The next time you need something and you do a google search to find it, take your time and make note of your process. Do you click past the first page? More than likely than answer is no and that’s why I recommend hiring someone like myself and my business partner to handle your Search Engine Optimization. So you can tap into that huge, and ever flowing resource of potential clientele.
If you’d like to discuss hiring us for SEO services or even if you’d just like some more information, don’t hesitate to use the contact form. Most of the time I’ll get back to you within the hour, and I’ll always get back to you the same day.
One last important thing I want to mention before I sign off…. If you see offers online to increase your SEO quickly, and effectively for the low price of only $19.95. DO NOT do this. Mst of the times these are offers for what’s known as “black hat SEO.” Black hat SEO is any method of SEO that the search engine doesn’t approve of and 99% of the time the search engines will quickly realize it and ban you and there’s no coming back from that. You’ll jump to the top of the results and then 2 days later you’ll be on page 112 so stay away from that. A couple weeks ago my dad (without my knowledge) got a guy to give my website 20 backlinks for $5 on fiverr.com (it’s a website where people offer services for $5). I got 20 backlinks from completely irrelevant sites. Quantities of irrelevant backlinks do next to nothing to increase your ranking and in some cases can even lower it. Point is, there’s no easy, secret shortcut.
Thank you and I hope this article could hep you out.